Give people a simple way to respond while they are still on the call. Press 1 can confirm interest, request a callback, RSVP to an event, or move the contact into another campaign step.
A Press-1 Campaign is a voice broadcast that lets recipients respond using their phone keypad. Instead of sending a one-way recording and waiting for someone to call back, you can capture intent during the call itself.
Send a prerecorded voice message to the campaign audience.
Ask the recipient to press a key if they want a callback, an RSVP, more information, or another action.
Use the keypad response to tag the contact and move them into the right follow-up workflow.
Keep the campaign simple for the recipient and useful for the team handling the response.
Use different keypad options for callbacks, RSVPs, information requests or other campaign outcomes.
Give interested contacts a clear fallback when a live connection is not the right next step.
Send positive responses to a priority list while keeping other outcomes organized separately.
Use a keypad response to trigger a text with event details, next steps or another requested resource.
Keep the keypad response attached to the contact so the campaign team knows what happened.
Create different prompts or follow-up steps based on the response the recipient gives.
The useful part of Press-1 is what happens next. A response can be tagged, routed, followed up by text, or placed in a callback queue without rebuilding the list by hand.
One interaction can be used in many ways, as long as the next step is clear.
We use Press 1 when we need a simple yes-or-no action. The response list is much easier for the field team to work with afterward.
For event reminders, asking members to press one is easier than hoping they call us back later. We know who needs the next message.
The text follow-up is useful for us. Someone can respond during the call and get the event details without waiting for a staff member.
We mainly wanted to stop losing interested contacts in spreadsheets. Now the Press-1 responses are already separated for follow-up.
It is a small interaction, but it gives us a much clearer signal than a regular one-way broadcast.
Tell us what response you need from the audience and we’ll show you how to build the campaign around it.